Just as the brain detects patterns in the visual forms of nature—a face, a figure, a flower—and in sound, so too it detects patterns in information.
- Frank Rose
Stories are recognizable patterns, and in those patterns we find meaning.
We use stories to make sense of our world and to share that understanding with others.
They are the signal within the
LABORATORY | We ➳ work/manufacture/build/produce/design a Story
IMMERSIVE | A flow that foresees a community of the imagination. We engage in a collective Story
STORYTELLING: We ➳ listen/say/gather/play/stage/tell you a Story
DIGITAL: We ➳ communicate/plan/spread/post/digitally share our Story